by Brand Theology Team | Jul 15, 2022 | Marketing, Website Design
It’s finally happened. You got your website done! It’s new, it’s shiny … and in 6-12 months it will be old and you’ll be back to square one: you, the expert, with an outdated website. Now, you have two choices. 1) proceed to bang your head on the desk, mumble,...
by Brand Theology | Jul 8, 2022 | Brand Strategy, Marketing, Social Media, Website Design
A unique selling proposition is to your potential clients what a Command™ Poster Strip is to a wall.It tells people exactly what you do, how it helps them, and the process by which you do it. Many entrepreneurs struggle with finding their exact unique selling...
by Brand Theology Team | Jul 1, 2022 | Brand Strategy, Marketing
There is this type of myth for female entrepreneurs about what their brand is. A lot of small business owners think their brand is their logo, their marketing, or even who they are as an individual. Let’s clear up some misconceptions on what your brand is and...