Let’s face it: we live in a crowded world. In fact, there are over 2.5 billion brands in the world today.
If you’re planning to launch a new product or service, it can be hard to stand out from the rest. However, it’s not impossible.
But don’t worry—there are plenty of ways that you can supercharge your brand so that people notice what makes you special and makes you different from competitors. In this blog post, I’m going to explain three tips for doing just that.
1. Focus on a niche.
Now, I’m not one who’s super into this idea of “niching down” in the traditional sense; however, I do suggest that you niche down by your ideas customer’s goal and/or mindset versus by industry or occupation.
There are tons of different niches out there, and if you can find one that’s relatively small but still has enough interest to be worth your while, then great! You can really stand out as an expert in that specific field.
For example, if I were starting my own brand today and wanted to focus on being an authority on something specific (like how to make money online), I would narrow down my target audience based on where they are located geographically and how old they are–and maybe even what kind of job or income bracket they fall into too (in other words: millennials who live in urban areas with high incomes that want to make passive income). That way when people search Google for information related specifically toward these topics related toward making money online or whatever else might interest them within this particular niche category I’ll come up first.
2. Create a memorable brand name.
This is often the hardest part of branding because it’s personal. This is the name that people are going to identify you by for the next few years.
It doesn’t have to be “simple”. Some folks say that your brand name needs to be simple. Ever the researcher, I say why?
If you’re on my email list, you heard the story of when an Indengnous female business owner had an idea for the name of her beauty business.
It was unique & memorable. She did a survey in a group of women who weren’t her ideal client and they suggested she shorten or change the name because it was, “too hard to pronounce.”
Ultimately, she kept the name and is now seeing great success because of it.
Is the URL available? Make sure that all of your materials are consistent with the name you choose (e.g., if you want “My Brand” as your name, then make sure everything from email addresses and website URLs uses this same term). Sometimes people settle on a name and then find out it’s already taken by another business and the domain they want isn’t available. That can hurt your brand strategy, so do research beefore settling on a name.
3. Share Your Unique Story.
Your brand will stand out when you do. I saw a post recently that explained a brand always has a mark it’s known by as well as a personality it’s known by. If you think about the brands you know, that’s true (Chanel, apple, etc).
One of the reasons a brand’s person connects with us is because they have a story that we can relate to or a story that we aspire to. That’s why it’s so vital that, within your female-led business, you share your unique story.
People want to know about you! In your audience’s mind, you are the brand. So make sure that you give them a glimpse into why you’re doing what you do. Let them know about the shifts that got you to where you are. Share with them what a successful future looks like … and ask them what it looks like in their story.
By doing this, you’ll find that people will be drawn to your business. It will open the doors for your brand to make a greater impact and have more opportunities.
In the end …
Branding is an essential part of success for any business, no matter what size it is. If you follow the tips I gave you, you’ll stand out from the competition and ensure that people remember you. By making your customers feel more connected to your company or product, a strong brand can help you attract more customers and increase sales.
If you are a decision-fatigued business owner and need help with your business’ brand strategy set up a meeting with me and let’s get clear on where you can improve to get in front of the clients you want.
