Jan 31, 2023
Let’s face it: we live in a crowded world. In fact, there are over 2.5 billion brands in the world today. If you’re planning to launch a new product or service, it can be hard to stand out from the rest. However, it’s not impossible. But don’t
Jul 22, 2022
Branding is Beyonce in the creative industry. Whether in marketing, sales, or operations,you’ve heard about branding and how much of a big deal it is in the business. Some would evenargue that branding is the creative industry (and you know many say that Beyonce is the musicindustry).
Jul 15, 2022
It’s finally happened. You got your website done! It’s new, it’s shiny … and in 6-12 months it will be old and you’ll be back to square one: you, the expert, with an outdated website. Now, you have two choices. 1) proceed to bang your head on
Jul 8, 2022
A unique selling proposition is to your potential clients what a Command™ Poster Strip is to a wall.It tells people exactly what you do, how it helps them, and the process by which you do it. Many entrepreneurs struggle with finding their exact unique selling proposition–AKA USP.